CREATIVITY: Creating new values, fresh approaches, and breakthrough solutions for individuals, organizations, and the community.

COMPASSION: Empathizing, sharing, and supporting one another; fostering a humane, united, and engaged environment.

INTEGRITY: Acting with honesty and consistency; courageously upholding the truth and taking responsibility for ourselves, the organization, and society.

RESPECT: Valuing differences, perspectives, and the dignity of oneself and others.

DISCIPLINE: Complying with laws and regulations; enforcing the Group’s decisions with responsibility and commitment.

TRUST: If you want to be trusted by others, be useful for them

ROMANCE: The dream, creativity and aimed for beauty

Human, Liberal Spirit