The human educational journey

Pursuing the Human educational philosophy - placing human at the center, Nguyen Hoang Group (NHG) has just launched a TVC, a story about the learning journey of a student who is trained and nurtured comprehensively by NHG. 

Everyday, NHG is taking care of our “seeds” by watering them with love and shining them with the light of knowledge 

In order to make the TVC more realistic, it was filmed at campuses that are part of NHG educational system including: Saigon Academy International Kindergarten Tran Nhat Duat (SGA), UK Academy International Bilingual School Binh Thanh (UKA), International School of North America (SNA) and Hong Bang International University (HIU) with the participation of students in NHG’s K-12 schools and universities. 

A scene in TVC which was taken at HIU’s lecture hall with the participation of Singer Dong Nhi, parent of SNA student.

Students in NHG’s uniforms at SNA’s campus 

NHG’s students are displayed as talented, curious and compassionate individuals who have been trained comprehensively in NHG’s system. 

Do the smallest things with great love 

Opening TVC is the image of a girl who won “The most inspiring person" award in the "Women of the Year" event, which is symbolic for success in life. Hidden in eyes full of pride, the girl silently thanked those who had supported her from the beginning of her learning journey. Through persistence and patience they helped to develop the successful person she is today, they always displayed great love in even the smallest things they did for her. "Not all of us can do great things, but we can do small things with great love." - The key message shared in TVC. 

Schools in NHG’s educational system are the second homes for our global citizens where millions of intellectual minds in this country have been trained and will be trained.

Serving in love 

In this TVC, NHG's Human Education philosophy - 5H - is condensed in 90-second video of a human learning journey. NHG aims to create a comprehensive HUMAN with a HEART full of love and generosity, a HEAD with an awakened mind, a hardworking HAND and good HEALTH.

The reason why NHG chooses Heart - representing love and compassion – as the first point in our educational philosophy is because when it comes to education, it is absolutely necessary to start with love. An individual can teach basic skills without love, but for a teacher to really make a difference in a student’s life, love is essential. Not only developing intellect and knowledge, students in NHG’s educational system are supported to develop their own identity to become individuals who understand themselves and others; who nurture and develop positive emotions such as confidence, tolerance, acceptance of others, courage and determination when coping with difficulties; who know how to control negative emotions such as low confidence, guilt or fear, etc. 

A scene in TVC which describes the excitement and creativity of students during NHG’s class time.

Not only to nurture our students’ love, “Heart” is also a guideline to ensure that NHG always stay conscious and whole-hearted in serving education. “Serving Education Purely for Education”, only with a loving heart can NHG fully preserve the sacred meaning of this responsibility. 

BRANDING & COMMUNICATIONS DEPARTMENT